Paper on how to engage hairdressers in promoting sustainable haircare practices to their clients

We’re delighted to report we’ve made our paper open access: ‘Latter, B., Hampton, S., Baden, D. et al. (2026) Public engagement and climate change: exploring the role of hairdressers as everyday influencers. Humanit Soc Sci Commun 13, 415.’

Other related papers are:

Baden, D. A., Horton, K. E., & Peel, J. D. (2024). Image discrepancies: motivators for sustainable practices in the hair-dressing industry. Highlights of Sustainability, 3(3)

Baden, D., & Whitehorn, L. (2020). Collaboration between Academia, Industry and Education to Embed Sustainability across the Hairdressing Profession. In CSR in an age of Isolationism: Emerald Publishing Limited.

Baden, D., & Prasad, S. (2016). Applying behavioural theory to the challenge of Sustainable  Development: Using hairdressers as diffusers of more sustainable hair-care practices. Journal of Business Ethics, 133(2), 335-349.

Robinson, N., & Baden, D. (2016). Embedding sustainability in the practice of trainee entrants to the Hairdressing industry. TVET Asia, 6