This study is being run by Denise Baden, Professor of Sustainable Business from the University of Southampton in partnership with Stephanie Hodgson from the Green Salon Collective.
Mirror Talkers is a 12 month pilot study to explore ways to reduce individual consumer carbon and water footprints related to haircare routines. In particular, it explores the effectiveness of small messages on hairdresser mirrors (Mirror Talkers) for engaging clients in conversations around sustainable haircare.
Watch our recent 3 minute video on Mirror Talkers. These are eco-tips on mirrors to encourage conversations about sustainable haircare and are free to download here
Advice to clients
in collaboration with Eco Hair and Beauty and Green Salon Collective // funding from UK Research and Innovation // support from L’Oreal, Wella and Toni & Guy // research assistance from Stephanie Hodgson