Mirror Talkers

mirror stickers with green messages for clients
This study is being run by Denise Baden, Professor of Sustainable Business from the University of Southampton in partnership with Stephanie Hodgson from the Green Salon Collective.

Mirror Talkers is a 12 month pilot study to explore ways to reduce individual consumer carbon and water footprints related to haircare routines. In particular, it explores the effectiveness of small messages on hairdresser mirrors (Mirror Talkers) for engaging clients in conversations around sustainable haircare.

Advice to clients

Training videos

in collaboration with Eco Hair and Beauty and Green Salon Collective // funding from UK Research and Innovation // support from L’Oreal, Wella and Toni & Guy // research assistance from Stephanie Hodgson